Rising demand for mobile family plans has triggered new growth for Vodafone in the New Zealand mobile market, attracting more than a quarter of a million new customers over the summer period.
According to figures released by the telco this week, more kiwis than ever before are choosing Vodafone as their telecommunications provider, boosting its leadership position in mobile market with a record 260,000 new customer connections over summer.
Since the beginning of the April 2015 financial year, Matt Williams, Consumer Director, Vodafone claims there has been a “dramatic rise” in mobile customers signing up to an ongoing plan with Vodafone, with the company tracking “strong customer migration” from Prepay to On Account.
For Williams, the trend has partly been driven by Vodafone’s new family offer, which allows families to connect all mobiles and tablets together in one Red Share plan.
According to Williams, Vodafone research shows the average kiwi household has up to seven devices connected to the internet.
“Our Red Share family plan has been a real success story for us. It’s working really well for parents who want to know that they can always get in touch with their kids, while giving them the ability to set limits on their kids’ data and calling,” Williams adds.
Williams says Vodafone’s success in mobile is also being supported by its service improvements, with millions of dollars invested last year around customer experience.
Fresh from announcing plans to quit the company’s Auckland Viaduct office and move to the North Shore, Williams says more than 150 new customer support staff have been employed in New Zealand to improve customer service and wait times.
“We’re working really hard to provide our customers with great service,” Williams adds.Read more: Analytics now a boardroom conversation
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