MyRepublic aims to unlock the potential of ultra-fast broadband across the New Zealand enterprise space, with new nationwide enterprise grade 1Gbps symmetrical UFB service at mass market pricing for small and medium-sized businesses.
"Businesses were prioritised in the UFB rollout, yet they’re under-represented,” says Vaughan Baker, Managing Director, MyRepublic.
“Big business has had 1Gbps connections for a long time, but from today SMEs can take advantage of those same connection speeds.”
Baker says the pricing starts at $499.99 for fibre broadband with unlimited data, available to SMBs across New Zealand.
“Driving ultra-high speed broadband to mass-market prices is critical in increasing SME competitiveness in New Zealand so they can punch above their weight both locally and abroad,” Baker adds.
For Baker, the move aims to drive corresponding increases in GDP, jobs, capital and investment across New Zealand - at a time when global digital infrastructure is improving at a “breath-taking rate regionally.”
So much so that Baker believes the Asia-Pacific region is “surging ahead” with UFB, with Singapore, Hong Kong, South Korea, Japan and Taiwan ranked by ITU (International Telecommunication Union) as being in the Top 5 globally for average peak connection speed.
“New Zealand needs to be more ambitious, to get itself into the top 10 and achieve a credible global ranking,” Baker adds.
As of June 2015, fibre connections made up five percent of all broadband connections (up from two percent in 2014), and the market share of fibre connections is increasing.
Statistics New Zealand findings show that compared with other countries in the OECD (Organisation for Economic Co-operation and Development), New Zealand’s fibre connections were still below the average value of 17 percent.
“We’re significantly behind the OECD average, with key OECD countries performing poorly relative to the APAC region, we think the time is right to drive business uptake,” Baker adds.