​Apple starts tablet war with Microsoft as iPad Pro heads to NZ

Apple goes head-to-head with industry rival Microsoft in New Zealand this week, as the premium hybrid market heats up.

iPad Pro

iPad Pro

Apple will go head to head with industry rival Microsoft this week, as the premium hybrid market heats up with the launch of the iPad Pro in New Zealand.

Revealed this morning by Cupertino, the new tablet will be available to order online on November 11, and will arrive at Apple’s retail stores, select carriers and Apple Authorized Resellers starting later this week.

Alongside the tech giant’s new Apple Pencil and Smart Keyboard, the release directly coincides with the New Zealand launch of Microsoft’s Surface Pro 4, which will hit the Kiwi market on November 12.

Both releases mark the start of an intriguing tablet war, with both Apple and Microsoft set to release the market’s hottest looking premium hybrids, both of which can be used as a tablet and a laptop,

“The early response to iPad Pro from app developers and our customers has been incredible, and we’re excited to get iPad Pro into the hands of customers around the world this week,” says Philip Schiller, Senior vice president of Worldwide Marketing, Apple.

“iPad Pro is the most powerful iPad we’ve ever made, giving users the ability to be even more creative and more productive with the epic 12.9-inch Retina display, powerful 64-bit A9X chip and groundbreaking Apple Pencil and new Smart Keyboard. We can’t wait to see what they do with iPad Pro.”

The new, larger iPad Pro features a 12.9-inch Retina display with 5.6 million pixels, the most ever in an iOS device, and improved performance with the new 64-bit A9X chip, rivalling most portable PCs.

Unsurprisingly, the device is thin, light and delivers all-day 10-hour battery life.

According to Schiller, the iPad Pro has been well received with developers, who have got to work designing the next generation of advanced apps for everything from productivity, design, illustration, engineering and medical, to education, gaming and entertainment.

“iPad Pro enables new forms of mobile creativity that will help transform how creatives work,” adds Scott Belsky, vice president of Products, Adobe.

“With the larger iPad Pro screen and lightning-fast performance, creatives will be able to take full advantage of Adobe’s family of Creative Cloud mobile apps.

“For example, the ability to manipulate a 50-megapixel image right on iPad Pro in Photoshop Fix and then send that image to Photoshop CC on a desktop, for further refinement, is the kind of industry-advancing collaboration that millions of Adobe and Apple customers will benefit from.”

Pricing and availability

iPad Pro starts at a recommended retail price of NZ$1,399 inc. GST for the 32GB with Wi-Fi model and NZ$1,899 inc. GST for the Wi-Fi + Cellular 128GB model and comes in three metallic finishes including silver, gold and space grey.

Also, the Apple Pencil will be available for a recommended retail price of NZ$189 inc. GST and Smart Keyboard will be available in charcoal grey for NZ$319 inc. GST.

In comparison, the Surface Pro 4 will start from NZ$1599 and be available from November 12 in New Zealand.

Surface Pro 4
Surface Pro 4

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Tags MicrosoftApplelaptopTabletiPad ProSurface Pro 4

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