The majority of respondents, however, say a data breach is not likely at an airline, healthcare provider or utility company such as a power or water supplier.
These are among the key findings of the latest Unisys Security Insight, a global study on the attitudes of consumers on a range of security issues. In New Zealand, the study was conducted by Newspoll and covered 503 adults in April 2015.
The survey asked consumers in 12 countries about the likelihood that their personal data held by seven types of organisations (airlines, banking/finance, government, healthcare, retail, telecom, and utilities) would be accessed by an unauthorised person, accidentally or deliberately, in the next year.
Across the region, telcos are the least trusted by Australians (58 per cent), New Zealanders (53 per cent), and Malaysians (52 per cent) to protect personal data.
The survey finds a high expectation of a data breach by government in the next 12 months in all three countries: Australia (49 per cent), New Zealand (51 per cent) and Malaysia (46 per cent)
Kiwis, meanwhile, trust banks the least with 50 per cent expecting a breach, compared to 35 per cent in Malaysia and 46 per cent in Australia.
There is, however, a high trust in airlines to protect personal data in all three countries.
‘Trust must be earned’
“This survey reveals which organisations Kiwis don’t trust to protect their personal information,” says Steve Griffin, country manager, Unisys New Zealand. “Consumer trust must be earned. To build public confidence, an organisation needs to not only take preventative measures, but also communicate to their target customers that they have taken those measures. Such an investment can offer a competitive advantage between brands within a category.”
“Many Kiwis have experienced a data breach or have seen media reports of breaches by telcos, government and banks, so they expect data breaches in those organisations. However, telcos and government would do well to learn from the way banks quickly communicate breaches to their customers to minimise the impact and rebuild confidence,” adds Griffin.
While airlines are the most trusted type of organisation by Kiwis, they will need to work to maintain this trust as they continue to capture more and more information about their passengers, says Griffin.
Griffin points out majority of Kiwis (80 per cent) in the 2011 survey said they would stop dealing with an organisation if their data was breached.
“This highlights that public confidence in an organisation’s ability to protect data needs to be a business priority, not a mere IT issue.”
Security amidst hyperconnectivity
The survey suggests that consumers are concerned about their personal data collected, used and held by organisations, says Unisys.
“With an ever increasing hyper-connectivity of consumers across various digital platforms, the traditional mechanisms to protect sensitive personal data against advanced attacks are proving to be insufficient."
This highlights that public confidence in an organisation’s ability to protect data needs to be a business priority, not a mere IT issue.
It lists some ways to protect against advanced attacks and accidental data disclosures:
Converged physical and logical security approach: Enterprises should seek ways to solve critical challenges at the point of convergence. Such measures help integrate sensors, consolidate data, provide central or dispersed command and control, use the identity information, and support real-time as well as offline analytics.
Biometrics for superior authentication: A robust security strategy incorporates multifactor authentication methods that provide assurance. The authentication can be provided via various biometric techniques like face recognition, DNA matching, fingerprints, voice recognition and vein structure in hands.
Isolation and compartmentalisation for data protection: Protecting sensitive information from unauthorised access is the core objective for any security strategy.
This typically involves two key activities of identifying the scope of data protection task, and isolating the people, processes and technologies that interact with the sensitive data. Data isolation is achieved by using access controls and encryption to ensure only authorised systems and users can access sensitive information.
Finally, Unisys calls for a “comprehensive security strategy” that includes predictive, preventive, detective and retrospective capabilities. Source: Unisys Security Insights New Zealand 2015
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