Westpac New Zealand is implementing Black Pearl Mail’s software across its entire business as the New Zealand-based software company continues to enjoy increased demand across both sides of the Tasman.
As reported first by Computerworld New Zealand, the move follows the company’s opening of a Sydney office, as the three-year-old business monetises a service which transforms the everyday business email into an enhanced communication tool and digital marketing asset.
Some years ago Westpac New Zealand set a goal to become the best digital bank across the country, but to achieve this, the company needed to ensure every piece of its digital communication was compatible across all devices and platforms, as well including marketing material to effectively position the brand.
Consequently, the digital team searched the world for an email solution that ticked all those boxes and found it in their own backyard with Black Pearl Mail.
“Westpac chose Black Pearl Mail because we saw the opportunity to leverage outgoing emails from a branding perspective,” says Simon Pomeroy Chief Digital Officer, Westpac NZ.
“We particularly liked the fact that our TV commercials or a new product launch could be embedded - giving us further brand and marketing reach.
“We realised that by using Black Pearl Mail, an existing communications tool could be turned into a digital marketing channel with millions of potential views each year.”
Black Pearl Mail Founder, Nick Lissette, says the technology represents the evolution of business email and provides major benefits for clients such as Westpac.
“Email is the number-one form of business communication and yet has some fundamental flaws that our technology, which has a patent pending, solves,” he says.
“Ensuring all employees’ emails and email signatures have a consistent appearance on all devices, and via all global servers, is a step change and a significant branding benefit for a consumer-focussed company like Westpac.
“Westpac’s bespoke Black Pearl system also enables employees’ email branding to be centrally controlled.
“For example, signatures are no longer set up at the device level and there is no deviation in format, which is often an issue for large companies like retail banks.”
Lissette says that Black Pearl Mail also enables clients to measure and analyse the effectiveness of their emails as a communications tool through customised reports including key analytics such as percentage of emails opened and links clicked on.
More immediately, users can opt to see if an email they’ve sent has been opened.
As reported by Computerworld New Zealand, Black Pearl Mail is currently in discussions with over 100 companies globally, including other banks, and has a downloadable cloud-based version available to SMEs.
The three-year old company is headquartered in Wellington New Zealand, opening its office Sydney in June 2015 with plans for further offshore expansion in the near future.