New Zealand has become the first of six new markets to gain access to Twitter Ads, a move which is designed to leverage the existence of small and medium businesses across the country.
Having launched in 21 markets during the last year, the social media giant says this milestone allows New Zealand businesses to “build tailor-made campaigns”, going in direct competition with the Facebook for Business advertising program.
“With targeting tools meeting a variety of KPIs, Twitter says New Zealand companies can now engage audiences home and away, with a number of tools and services to build brand awareness or drive direct response actions such as leads, sales, videos views and website traffic,” a Twitter spokesperson told Computerworld NZ.
Also launched in Singapore, Sweden, Norway, Finland and Denmark, the recent rollout of objective-based campaigns and pricing has also expanded the opportunities with Twitter Ads, enabling SMBs to only pay for actions that align with their marketing objectives.
To help New Zealand businesses make the most of Twitter ads, here are some top tips in using the platform:
1. Find your voice:
Don’t be afraid to let your personality come through, or that of your employees. Of course, business styles vary so you need to find a tone that works for your business and your customers.
Research the conversation happening on Twitter around your company, your products and your competitors.
Ask your followers questions and listen for constructive comments.
Reply when people tweet about you. Favourite and retweet positive messages, and thank those who are supporting you.
Don’t ignore Tweets just because they are critical - addresses issues if possible and look for valuable feedback to incorporate. Some conversations need to be taken offline.
5. Keep it fresh and timely:
The real time nature of Twitter creates a short shelf life for content so Tweet often and about relevant topics. Try to engage with trends and hashtags that fit with your company.
6. Offer value in your Tweets:
Value can mean different things to different people. For some it’s knowledgeable information or witty observations, for others it’s competitions and special offers.
Find out what your audience likes and tailor your Tweets. Not everything has to be about your products or company.
7. Tweet something sharable:
People engage more with interesting content, include a photo, ask a question, share a Vine.