Asia-Pacific Software Sales Top US$1 Billion

The Software Publishers Association says sales of PC application software reached US$1.14 billion in Asia and the Pacific region during 1995, a 57% increase from 1994. Increases in unit sales were 179%.

Growth was slowest in Australia and New Zealand, where sales totalled US$189.4 million, up 21% on 1994. Japan led all individual regions tracked in the SPA report. The island nation experienced strong growth throughout 1995, with sales reaching over US$757 million for the year — a 67% increase. Unit sales soared there in 1995, up 228% from the preceding year.

In Taiwan, 1995 was a banner year as well. Revenue from software sales in Taiwan gained 75% over 1994 totals, while unit sales rose 500%. The report attributes this significant increase to the large number of OEM agreements that occurred between software publishers and hardware manufacturers throughout the region.

The SPA is an international trade organisation for the desktop software industry headquartered in Washington, DC. It can be reached at +1 (202) 452-1600.

Sales for Fourth Quarter and Full Year 1995

Country/Region Q4 95 Full Year 1995

Revenues Change Revenues Change

(US$ Millions) (US$ Millions)

Australia & New Zealand $46.3 23% $189.4 21%

China 1.1 95% 4.6 189%

Hong Kong 6.5 23% 30.7 45%

India & Pakistan 4.6 91% 10.6 124%

Japan 231.8 83% 757.8 45%

Korea 8.9 41% 34.4 40%

Malaysia 4.3 52% 13.4 60%

Singapore 10.0 -38% 42.0 44%

Taiwan 7.7 28% 37.9 75%

Thailand 3.1 155% 11.6 277%

Other Asia 1.1 0% 5.5 157%

All Asia/Pacific* $326.6 58% $1,143.4 57%

*Includes some sales not allocated to individual countries.

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