Dataquest sees 19% growth for PC market in 1996

Market-reseach company Dataquest has released a report forecasting 19.1% growth in 1996 for the worldwide PC market and a 13.6% increase for the US market.

The Worldwide Quarterly PC Statistics report, which was based on surveys of over 30 PC manufacturers around the globe and released yesterday, predicts that worldwide PC shipments will reach more than 71.7 million units this year.

While the worldwide growth rate of the industry is down from last year's rate of 25.6%, analysts at San Jose-based Dataquest are confident that the market is still very healthy. They predict that 131.7 million units will ship in the year 2000.

"A growth rate of 19.1% shows continued strong growth and represents far from a difficult year ahead," says Kimball Brown, vice-president and chief analyst of Dataquest's computer and peripherals programme.

The growth of European and Japanese markets is the leading factor in a higher worldwide growth rate over the US, says Bill Schaub, director of Dataquest's worldwide tracking programmes. "This is a trend we expect to continue for many years to come and will favour PC companies with strong global strategies," says Schaub.

Compaq was the market leader for the ninth consecutive quarter with worldwide PC unit shipments reaching 1.59 million units, a 27% increase from the first quarter of 1995. Despite showing a negative growth rate of minus 18% in the US, IBM grew 14% worldwide. Hewlett-Packard had the strongest increase in growth, with a gain of 64% worldwide and a whopping 138% in the US. Apple's growth rate was in negative numbers both in the US and worldwide, slowing to minus 11% worldwide and minus 14% in the US.

Dataquest, based in San Jose, California, can be reached on the World Wide Web at http://www.dataquest.com.

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