It had to happen. Intellectual property, once the most arcane and stuffy area in the law lexicon, has been energised by the challenges of the Internet. It is a subject of sufficient sexiness to be covered in Wired magazine. And now the lawyers have caught on ...
It's called Techno and it's a hot and happening guide to the copyright conundrums of new media, published quarterly by the intellectual property specialists at Auckland law firm Russell McVeagh. Partner Andrew Brown says it befits even a humble newsletter to look a bit like Wired these days and, to be sure, Techno makes deft use of that symbolic hypertext effect that Wired was so fond of a couple of years ago.
Under its brief of technology and communications law, the first issue of Techno covers developments in credit card security, trademarks, 0800 "word" numbers, domain names, software timebombs and the notoriously wretched Impact 2001 report (although we couldn't help but feel we'd already read bits of that summary in the Listener).
Lest we appear uncharitable, let us make clear that we refer any interested businessperson to Techno--and even recommend a visit to Russell McVeagh's Website at http://www.rmmb.co.nz/. The legal eagles have made a stylish splash in the world of cybersexiness. But they've blown it on the back page, by printing their own mushots. Here is the firm's techno-law specialist, Andrew Brown. What say you, readers? Cyberpunk? Or the MP for Eketahuna?