Setting a goal to be one of the top three global computer companies by the year 2000, Compaq has announced an extensive corporate reorganisation plan.
Under the new structure, existing product divisions will be aligned under three new groups: the enterprise computing group, the PC products group and the consumer products group.
"As Compaq moves ahead in an increasingly competitive and dynamic marketplace, we will be better positioned to grow our core businesses, build new businesses, increase our global presence and strengthen our focus on strategic markets," says Eckhard Pfeiffer, the company's president and chief executive. "I am confident that this new organisation and management team will help propel Compaq to be among the top three global computer companies by the year 2000."
The enterprise group will work on expanding Compaq's existing server business and developing a new workstation business with a focus on distributed enterprise networks such as the Internet and intranets.
The PC group will be responsible for aligning Compaq's desktop and notebook businesses as well as expanding its communications division, with an aim of developing solutions for small and medium-size businesses.
The consumer group will focus on the home market, including the Presario line of desktop PCs.
In order to become one of the top three global computer companies, Compaq will continue to focus on markets in Europe, Asia and South America by bundling language- and culture-specific software with Compaq systems, says Bob Beach, a representative for Compaq.
"We have geographically specific managers who will make sure the products created under the new divisions are targeted toward international markets," says Beach.
In a separate announcement, Compaq also announced that Gary Stimac, senior vice-president and general manager of the systems division, has decided to leave the company after 14 years.
Compaq can be reached on the World Wide Web at http://www.compaq.com.