Datamatic positive about end to Novell distributorship

Auckland distributor Datamatic wanted to get out of its distribution partnership with Novell, according to Datamatic acting managing director John Forster.

Auckland distributor Datamatic wanted to get out of its distribution partnership with Novell, according to Datamatic acting managing director John Forster.

The companies have been discussing the breakup since November and the cessation of the agreement is mutually desirable, he says. And the relationship is not entirely severed--Datamatic will continue to provide Novell education.

"Our business has changed a lot over the past 12 months. We are moving into a much broader range of products. Until recently we were almost known as Novell. That hinders us when selling other products. We needed to break that barrier."

The writing was on the wall of an end to the Datamatic-Novell relationship when Novell made Comtech a New Zealand distributor 12 months ago. Datamatic had been the exclusive distributor since 1992 and in 1993 80% of its revenue came from Novell products.

Helping to fill the gap left by Novell is a whole raft of products that Datamatic acquired with its June purchase of another Auckland distributor, Portent Technologies. Among Portent's range are the Power Computing Macintosh clones; Wyse terminals; Fujitsu disk drives, magneto optical drives and printers; Iomega Zip drives and other mass distribution products.

he companies will merge on August 1. Portent staff will move to Datamatic's Albany headquarters on Auckland's North Shore and Marcelo Pragier (managing director of Portent) will take up the same position at Datamatic. He will replace Peter Dower, who resigned as Datamatic managing director two months ago and moved to Australia. Pragier says Dower's decision was not a result of the Portent acquisition.

From August, Datamatic will re-form into five divisions: networking (with products such as Cisco routers and Digital networking equipment); graphics; education; software applications (Lotus, Corel) and volume products (PCs, disk drives, printers and monitors), reflecting the merger with Portent.

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