Netscape is parrying rival Microsoft's latest thrust in the Internet browser wars, by announcing that its new browser will deliver free customised content from the New York Times and other Web publishing sites.
Navigator 3.0, announced at the start of the week, features a new In-Box Direct service, which allows users to register their interests with various Web sites and have new content mailed to them, at no extra charge, officials say. Participating Web sites include The New York Times on the Web; American Express Travel Magazine; C|net; Gartner Group's Intranet Newsletter; International Data Group's PC World Online, Java World, Sun World and Netscape World; SportsLine USA; The HotWired Network; Sony Music and several sports sites from Times Mirror. The service will begin next month, officials say. The New York Times and Gartner Group offerings will be free through the end of 1996, officials say.
Last week, Microsoft announced deals with seven Web publishers, including the online Wall Street Journal, to offer free access to their publications as an incentive to download its latest browser, Internet Explorer 3.0. (For a review, follow this link.)
Netscape can be reached on the Web at http://www.netscape.com.