Consumer electronics chip market tops US$24 billion

The worldwide market for consumer electronics semiconductors grew to US$24.6 billion in 1995, according to market researcher Dataquest.

The worldwide market for consumer electronics semiconductors grew to US$24.6 billion in 1995, according to market researcher Dataquest. Total semiconductor revenue for 1995 was US$151 billion, officials say.

Toshiba led the vendor pack in the consumer electronics chips arena, with 1995 revenue of almost $3.3 billion, officials say. "They're a tremendous manufacturing powerhouse," says Jonathan Cassell, an industry analyst with Dataqest in San Jose, California. Toshiba is the No. 1 vendor in all types of consumer electronics chips, including MOS digital chips and MOS memory such as DRAMS, Cassell says.

Japan-based companies have a firm grip on the top supplier spots, reflecting the Japanese and greater Asia domination of consumer electronics equipment production, officials say. In part that domination is explained by the fact that Japanese companies make both the chips and the products the chips go into, Cassell says. "They have a built-in customer, themselves, but it also allows them to understand the applications very well and sell to other people" with great success, Cassell says.

Behind Toshiba in the consumer chip stakes comes another Japanese company, NEC, with 1995 revenue of US$2.71 billion and 11% of the market; Matsushita is third, with revenue of US$1.905 billion and 7.7% market share; then comes Dutch company Philips with revenue of US$1.724 billion and 7% of the market.

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