NetSafe has announced an Internet tools suite designed to let companies and associations custom-design Internet access for their customers.
NetSafe's NEAT! (NetSafe Enhanced Access Technology) graphical user interface and Internet clients can be customised so that users connect to and interact via the Internet in a customised way which "brands" the experience for the user and helps create a sense of a specific community, NetSafe officials say.
For example, a member of the Texas Special Olympics could use the customised software to get personalised information from the Special Olympics Web site, says Kevin Ota, a NetSafe spokesman.
If the member is a participant in the Special Olympics, it may tell that person what events they are registered for and where and when they will need to be to participate, Ota says.
NEAT! employs security features which make this personalised experience feasible and users have the option to enter in more information about themselves to have even more customised interaction, according to Ota.
The software can also be used to provide customised business information. For example, a mutual fund company like Paine Webber could customise the software for its brokers or customers, ensuring automatic updates to those stocks in which they have a share, Ota says.
NEAT! comes bundled with Microsoft's Internet Explorer, but will work with almost any browser, Ota says.