Intel's Grove launches the war for eyeballs

Intel president and CEO Andrew Grove has declared war on the television industry.

Intel president and CEO Andrew Grove has declared war on the television industry in his Comdex keynote speech, predicting that the PC is now entering the age of visual computing.

Grove demonstrated the capabilities of Intel's forthcoming Klamath processor, showing its capability to run full motion MPEG 2 video on a PC.

"When it comes to video, we will be there when the Klamath processor is launched," says Grove. "But the most advanced user is not the MIS manager, the most advanced user is the 10-year-old child."

According to Grove, the PC industry has moved from the "battle for the desktop" to the "war for the eyeballs," and the PC industry will move from producing multimedia to producing visual computing devices.

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