Apple distributor, Mac clone agent remain at loggerheads

The StarMax Mac clone distribution wrangle between clone agency Sanderson Computers and Apple agent CED remained unresolved this week.

The StarMax Mac clone distribution wrangle between clone agency Sanderson Computers and Apple agent CED remained unresolved this week.

Sanderson's Clint Bratton says he was interested in the comments he has read on the issue and believes there "must be a communication problem at Apple".

"I did believe Gil Amelio wanted competition," he says.

CED's Chris Thompson, however, says Apple does welcome the Mac clones into the market to expand current channels and expand the Mac market.

"The issue revolves around marketing support provided to Apple resellers," he says. "If we drive customers through their doors, then the clone makers are taking advantage."

Thompson says Apple is not about to "subsidise Motorola's marketing programme".

He says Apple offers a "basket of benefits" to its resellers and some of that loyalty has to be returned.

"We're very happy with Mac OS compatibles expanding the market," says Thompson, "but their first attention is into our channel, which isn't expanding the market.

"They have to have something to add by expanding the channel or the market--that's important for their own success."

Thompson says the onus is on the clone distributors to hire some marketers and get on with the job.

Meanwhile, Datamatic has confirmed that it will be distributing the StarMax clones as well. Datamatic product manager Marcus Radich says the distribution was confirmed last week, with product to arrive just before Christmas. Datamatic plans to launch its distribution in January.

Join the newsletter!

Error: Please check your email address.
Show Comments

Market Place

[]