The New Year rang in the changes at Apple distributor CED, with a new general manager and a restructuring that will see Origo cease to exist as a separate entity.
Trevor Grey, managing director of the group, says Zane Hall, previously of Origo, will take over as CED general manager from Ralph Brayham. He says Brayham was offered the job in the reorganised group but opted for redundancy as he considered it was not an equivalent position to the group manager position he held prior to the changes.
Grey says his strategy to achieve synergies within the group will be to separate the administration and distribution functions of some of the companies from their reseller functions and transfer these to Renaissance.
He says that redundancy plans announced before Christmas are still in progress, but as some people are still on holiday he was not prepared to put a figure on the number of positions to be shed.
Hall says that while the news for Apple globally may not be great, the situation in New Zealand does not reflect those troubles.
“We aim to move forward in the brand and invest to get the profile it deserves,” says Hall. “We’ll be investing in the channels and new products to move forward.”
He says that while unit price drops havehad an impact, Apple in New Zealand is healthy and so is CED.
Chris Thompson, group marketing manager, will also be leaving CED, but apart from these changes the senior team will remain largely intact.
Thompson says that he has been working either with Renaissance or CED for eight years and it was time for a change - “and the right time of year for a holiday.” He says the incentive of redundancy was also a factor, as his job was changing from group marketing manager to CED marketing manager.
“It was an amicable thing,” he says.