Progressive Networks has staked its claim to the multimedia Internet streaming market at its inaugural developers conference.
In his keynote address, Progressive founder and CEO Rob Glaser gave the first public demonstration of its RealMedia Architecture, announced the availability of its RealMedia software developers kit (SDK) and announced technology partnerships with Macromedia and Silicon Graphics.
Glaser showed conference attendees how Progressive's RealMedia Architecture is capable of streaming audio, video and text files simultaneously over the Internet. He also demonstrated the company's multi-streaming technology. This technology enables mass media companies to create multiple streams of video for simultaneous play over the Internet.
"We have created a technology which we called a splitter," said Glaser. "This takes a stream of video and plays it into a server and replicates it out over the World Wide Web."
The company also announced that it will integrate its RealAudio and RealVideo products with Silicon Graphics' WebForce MediaBase media streaming product.
"Our MediaBase product combines MPEG Video, database, and intelligent assessment, but it was originally designed for the interactive television market," said Kai Fu Lee, vice president and general manager of SGI's web products division. "But we have dusted down this technology and Web-enabled it by integrating Progressive's RealMedia Architecture with the product.
Meanwhile Macromedia. announced that its Shockwave Flash product will also support the RealMedia platform. Flash is a vector base animation and graphics package that can now be streamed over the Internet using Progressive's RealMedia technology.
Progressive also announced that it has gained the support of around 20 new companies for its RealMedia product these include A&M Records, Hewlett-Packard, MCI, Motorola, Nynex, News Corp., SGI, Time-Warner Inc., and Touchstone Pictures.
Meanwhile according to Glaser, the company has distributed more than a million RealVideo players, thousands of RealVideo servers and hundreds of thousands of hours of video since the product's launch on February 10.
Progressive Networks, based in Seattle, can be contacted on the World Wide Web at http://www.realaudio.com/.