Terralink, formed after the break-up of the old Department of Survey and Land Information (DOSLI) in July last year, has revealed its new business model after a protracted restructuring programme.
The key move has been to merge the mapping and systems solutions business units into a new business unit called Geospatial Solutions.
“We were seeing a convergence in the solutions provided by each of the old units, so it made sense to merge the two of them,” says Terralink chief executive James Darkins.
“In fact, many of our clients required services from both groups. Added to that was the growing digitalisation of our product line and production services. By consolidating we could leverage our investments in the technology more effectively.”
Darkins says another advantage of the restructuring “is that we will be able to coordinate our cross-unit marketing efforts. With the integrated production teams, we will be able to take on larger projects.”
He says Terralink intends to redouble its efforts to tap into the burgeoning overseas market with the appointment of a dedicated overseas account manager.
The new business unit will be headed by Alastair McIlwrick, general manager of the old systems solutions group. Marketing is headed by Peter Benfell, general manager of the old mapping unit.
The operations team will take responsibility for data capture, photogrammetry and topographical mapping, and other product and service-oriented applications. Marketing’s brief will be to identify and develop geospatial products and service customer needs in this area.
“We have to change with the needs of our clients,” Darkins concludes.
“We are moving from producing from what we know how to produce to developing what the market demands.”