Sky goes in pursuit of satellite customers

Sky Television will launch a nationwide campaign next month to get viewers in areas not now covered to buy into its new satellite service. Those who can't receive the UHF signal will be able to buy and have installed a 60cm satellite dish, decoder and phone jack for $650.

Sky Television will launch a nationwide campaign next month to get viewers in areas not now covered to buy into its new satellite service.

Those who can’t receive the UHF signal will be able to buy and have installed a 60cm satellite dish, decoder and phone jack for $650. Initially, this will enable them to only receive a single channel service, of Sky sport.

An agreement has been signed with Optus to use its B satellite. Scientific-Atlanta will provide two earth stations and an uplink chain for the video signal. A nine-metre antenna will be used to downlink video signals from the satellite, and a six-metre antenna to downlink from other regional satellites.

Within 12 months, Sky expects to offer all of its subscribers 13 channels as the first part of a three-phase project to eventually supply up to 40 channels from the US and Europe.

Sky’s longer-term plans include video-on-demand, home shopping and banking, and a high-speed Internet facility.

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