Not to be outdone by Microsoft and its NBC partner, Oracle has teamed up with CNN Interactive today to launch a free Web service that provides users with customised push content.
Oracle CEO Larry Ellison and CNN founder Ted Turner shared a stage at Spring Comdex in Atlanta to announce the Custom News Web service, which went online this morning. It can be reached at http://www.cnn.com/customnews/.
"Custom News will ensure that Internet users are not overwhelmed by information," Ellison says. "They can get up-to-the-minute news relevant to their interests in a concise format."
Tapping into the current buzz over pushed, custom-tailored Internet content, Oracle and CNN have developed Custom News so that users can personalise the different categories of news, sports, financial, weather, and entertainment information that they receive. In addition, users will receive CNN's top stories of the day.
Users can also search the site for a variety of other news topics, which are culled from 32 national and international news bureaus and 100 other publications and sources, the companies said. In addition, the site features a scrolling "news ticker" that can be placed onto a user's desktop.
The site is powered by Oracle's search engine and server technologies, including ConText and the Oracle Web Application and Universal Servers. Combining this with CNN's existing Web site technology will imbue Custom News with advanced text and data searching and streaming video, in which users can click on an icon on the site and see video without waiting for the file to download to their PCs.
The partnership between Oracle and CNN mirrors a trend in the industry, most marked by the television broadcast and Internet pairing of Microsoft and NBC. Their Web site is at http://www.msnbc.com/.