To help Web site developers attract an Internet television audience, WebTV Networks says its WebTV PrimeTime for Developers will help them boost online content for broadcast television by providing development tools and offering insights into viewer behaviour and ways to refine Web site designs based on audience profiles.
"PrimeTime gives our developers a complete set of tools to enhance their existing sites and to create a compelling new interactive experience for the television viewer," says Steve Perlman, president and CEO of WebTV Networks.
A $US750 annual subscription includes access to a Web site where members can download technical documentation, style guides, study special WebTV Network tags and interface simulators, plus access design tutorials and tips for creating television-friendly designs. They also get a WebTV Internet terminal, remote control and wireless keyboard.
The company points to a Find/SVP 1997 American Internet User Survey that predicts a market of about 100 million homes for Internet television, based on statistics that suggest 55 million non-Internet users in the US want to learn about, or will begin using, the Internet in the next 12 months.