@IDG readership growing by 20% per month

Readership of this Website continues to climb, with traffic increasing at more than 20% a month. Logs for the first half of the year show 205,899 visits to @IDG, an average of nearly 1200 daily over six months. Daily traffic now regularly exceeds 2000 visits, almost exclusively from New Zealand users, with a peak of nearly 3000 visits.

Readership of this Website continues to climb, with traffic increasing at more than 20% a month. Logs for the first half of the year show 205,899 visits to @IDG, an average of nearly 1200 daily over six months. Daily traffic now regularly exceeds 2000 visits, almost exclusively from New Zealand users, with a peak of nearly 3000 visits.

A visit is a series of consecutive requests; a request is a more conservative measure than a "hit" in that it does not include errors or inline image file requests, but indicates the number of pages served. Some requests are also intercepted by browser software or Internet gateway caches and thus are never logged.

The most-served document was, unsurprisingly, the @IDG home page, followed closely by the advertising banner at the top of the page. The daily Computerworld NewsWire continues to be the most popular feature, but more and more PC World readers seem to be discovering the benefits of that section of the site, with the April issue's "Top 10 Websites" lists from IDG writers helping make that month's PC World online issue the most popular yet, with 11,711 visits

Intriguingly, stories and features published on the site as far back as August last year continue to show up strongly in logs. The year's top two stories concerned Consumer magazine's ISP survey and Ihug's new high-speed satellite service, but last year's 'Rogue Xtra staffer forces Voyager chief out of house' was still requested 388 times this year.

Xtra's advertising manager Chantal Dunbar is the most popular Friday Fry-Up subject this year, followed by her former boss Chris Tyler, another stayer from last year. But neither of them can top Acorn Computer boss Hermann Hauser, who is still attracting visits from Acorn nuts (so to speak) the world over.

The most visits continue to come from users at the Internet Group (Ihug) with 13.55% (plus another 2.5% from its southern partner ES), followed by Xtra (8.89%), Clear Net (4.23%), Voyager (2.74%), Wave (2.38%) and Auckland, Canterbury and Victoria universities.

The bulk of visits still come from New Zealand addresses, but 10,560 come from the US - which may reflect traffic from local branches of US-based IT companies. The most popular browser is still Netscape Navigator (55.14%) followed by Microsoft Internet Explorer (40.23%). Totals for Xtra-branded versions of Netscape come to less than half the total visits from Xtra accounts.

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