Gateway 2000 to sell direct to Kiwis

Direct seller Gateway 2000 is making a move into the New Zealand market next month. Gateway 2000 Australia product marketing manager Michelle Vanzella says she can confirm the launch, but is unable to provide further details on the move - such as what market Gateway will be aiming at and staff numbers - for another two weeks.

Direct seller Gateway 2000 is making a move into the New Zealand market next month.

Gateway 2000 Australia product marketing manager Michelle Vanzella says she can confirm the launch, but is unable to provide further details on the move — such as what market Gateway will be aiming at and staff numbers — for another two weeks.

“We are still finalising the internal details.”

Gateway set up in Australia in August 1995, and was officially launched there in March 1996. It has 200 staff there.

Vanzella says Gateway has not had any official links with New Zealand before.

“There are always people who go and buy our systems and resell them, but there have been no formal Gateway releases.”

Vanzella would not yet say yet who Gateway views as its competitors in New Zealand, but it is likely to be taking on fellow direct vendor Dell Computer, which set up in New Zealand two years ago.

According to IDC, Gateway 2000 was number five in US PC shipments in the first quarter of 1997, behind Compaq, IBM, Dell and Packard Bell-NEC.

Vanzella says it was number 10 in the worldwide market for the1996 calendar year.

Back in June, Gateway announced it was buying server technology company, Advanced Logic Research Inc (ALR), with ALR operating as a wholly-owned subsidiary of Gateway. Compaq unsuccessfully tried to acquire Gateway earlier this year.

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