Computerworld now has the largest readership in its 10-year history.
A readership of 61,000, made up of business and information systems leaders around New Zealand, has been recorded in AC Neilson McNair’s latest independent survey.
This represents a readership gain of 8000 in just six months.
Computerworld editor Don Hill attributes the latest figure to changes made in the publication earlier this year. Along with its glossy new look, Computerworld redesigned its editorial format to reflect the diversifying needs of its readers.
The most basic change has been a strengthening of its analytical writing, with a stronger focus on the business impact of computing technology.
“Our aim is to empower our readers by giving them authoritative analysis of the news and trends that influence their information systems environments,” says Hill.
Gone are most of the pure technology pieces, replaced with regular columns from specialist writers. “The features section has been changed dramatically to include more analysis of trends and reflect the opinions and experience of our highly valued community of readers,” says Hill.
Computerworld has never shied away from tackling tough and controversial issues. If it helps you, our reader, to make a better buying or management decision, you can be sure we’ll be there, says Hill.