New face on manufacturing software scene promises to 'rattle cages'

BCM Systems has opened its doors in New Zealand and is promising its competitors it will rattle a few cages. It expects to have five sites in New Zealand with the Movex ERP (enterprise resource planning) solution by the end of this year. BCM began in Australia in 1980 and has marketed and supported fully integrated business applications for manufacturing, distribution and construction/engineering industries.

BCM Systems has opened its doors in New Zealand and is promising its competitors it will rattle a few cages.

It expects to have five sites in New Zealand with the Movex ERP (enterprise resource planning) solution by the end of this year.

BCM began in Australia in 1980 and has marketed and supported fully integrated business applications for manufacturing, distribution and construction/engineering industries.

One of its primary applications is Movex, a solution for medium to large manufacturing and distribution companies, developed by Intentia from Sweden. BCM is a business partner with Intentia.

Two of the five sites here have resulted from Australian sales. The other three are new customers and one will result in an implementation in Australia.

Two are in the food industry, one in fashion, one in electronics and one in paper.

BCM managing director Steve Ironside says BCM is aiming for 10% market share here, which it believes equates to about 30 to 35 sites in New Zealand. He expects that to equate to revenue of about $20 million.

He is confident the company might even improve on that goal. Initially it expected to only have two sites in the first year.

He says while the market already has other ERP players, it is still expanding.

"I also think some of our competitors are quite complacent, and with us on the block, we'll rattle a few cages. We are aggressive."

Its competitors are well-known ERP vendors such as SAP, JDE, SSA and Baan.

It is targeting businesses with a turnover of about $50 million a year and above, and vertical industries which include food and beverage, pulp and paper, fashion, pharmaceutical and chemical and the automotive industry.

Ironside says that under BCM's Implex implementation methodology it fixes the price of implementation beforehand, along with an agreed delivery time and measurable results.

Ironside says there is significant market potential here, with manufacturers and distributors under increased pressure from overseas competition and tariff cuts. They need to manage their supply chain to be successful.

BCM is an IBM business partner for the IBM AS/400.

Intentia is also a key IBM partner and is one of the most "IBM aligned" ERP vendors. Intentia is the world's ninth largest ERP supplier. By 2002, it aims to be in the top five. It has 3600 installations in 40 countries.

Release 10 of Movex is due out in October and new features include an object-oriented user interface.

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