Compaq NZ to leave PC sales on Web to resellers

Compaq NZ marketing manager Tony Lambert says instead of Compaq setting up a Web site to sell its consumer PCs it is encouraging resellers to do it on its behalf. Lambert says there are no plans here to follow what's happening in the US, where Compaq has an 0800 number, as well as sales on its Web site. Two resellers in New Zealand - Dick Smith Electronics and Datacom - are already advertising Compaq products on their sites and accepting registrations of interest.

Compaq NZ marketing manager Tony Lambert says instead of Compaq setting up a Web site to sell its consumer PCs it is encouraging resellers to do it on its behalf.

Lambert says there are no plans here to follow what’s happening in the US, where Compaq has an 0800 number, as well as sales on its Web site.

“At the moment that methodology is restricted to the US and we don’t feel there will be an extension of that outside of the US.”

Two resellers in New Zealand — Dick Smith Electronics and Datacom — are advertising Compaq products on their sites and accepting registrations of interest. Although purchases can’t actually be made online, Lambert hopes that will be the case in future. He says a number of resellers have set up 0800 numbers.

Lambert has again cited the importance of resellers as the reason behind its lack of plans to follow its US counterpart and sell consumer PCs over the Web. He says Compaq has a good relationship with the channel, and wants that to continue, and says the activities of the company in the US don’t concern resellers in New Zealand, because the relationship is so strong.

“It’s been a topic of discussion for many years. They’re fairly aware from various channel meetings of what our strategy is.”

New Zealand users can look at the US site (www.compaq.com/athome/store/), but purchases can only be made from the US.

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