Microsoft New Zealand has spawned its own developer Web site as part of a push to better identify and communicate with its developer base.
The site features information on special offers, competitions and seminars, links to both Microsoft and independent specialist sites and online forms which allow developers to register and sign up for a New Zealand mailing list.
Dave Thompson, Microsoft’s technical manager of developer relations, says the forms provide valuable information for the the company, which already has about 5000 individuals and several hundred customers on its developer register.
“The feedback we get lets us segment our developer base so we can understand it,” says Thompson. “Our database is our lifeblood — we need it to be able to understand who our developers are.
“The Web site itself ties in well with the other things we do for the developer community. Often after a seminar we’ll have someone come up and want copies of slides that have been used, and now we can make them available on the site.”
Thompson says the site will be revised every month or two to keep it fresh. There is also the possibility that Microsoft will extend more help to user groups.