An Auckland company which has quietly racked up Internet sales of its fax management software of more than $1 million over the past two years is now looking to take on the telcos.
Faxware International has been developing its Faxware NT fax server for the past five years and selling it, with little or no marketing, for the past two. Among the purchasers have been about 120 fax bureaus around the world, which will now form part of the company’s global “Powered by Faxware” service, which aims to undercut standard fax rates by up to 60%.
Faxware managing director Brett Denner-ly says the new service “shifts the balance away from the desktop and makes things simple for the user. Users on a network can send a fax for the bureau to forward from almost any client. From there, it goes to a Faxware service provider, which will use least-cost routing to send the fax.”
Users will be charged on a per-call basis, and Powered by Faxware will link service providers across the Internet, so that “every fax is a local call”, says Dennerley. “We expect to be able to deliver faxes for 20 cents a minute nationally, 45 cents in Australia and 50 cents in the UK.”
He expects the service “will be a catalyst in bringing toll rates down”, especially after January when changes to international call termination agreements will provide a more favourable regime for the likes of Telecom.