PC/TV convergence market taking off, study says

The personal computer/television convergence product market is predicted to grow by 74% in 1998, according to a study conducted by Frost & Sullivan, an international marketing consulting company. The market aims to give users personal computer and television capabilities and features within the same appliance. According to their research, Frost & Sullivan calculated that the PC/TV product market reached US$89 million in sales for 1996, a 109% increase from the previous year. The results of the research were published in the report, 'U.S. PC/TV Convergence Products Market.'

The personal computer/television convergence product market is predicted to grow by 74% in 1998, according to a study conducted by Frost & Sullivan, an international marketing consulting company.

The market aims to give users personal computer and television capabilities and features within the same appliance.

According to their research, Frost & Sullivan calculated that the PC/TV product market reached US$89 million in sales for 1996, a 109% increase from the previous year. The results of the research were published in the report, "U.S. PC/TV Convergence Products Market."

The firm identified and analysed four primary market segments: scan converters, TV tuner cards, PC/TV systems, and TV set-top boxes. While scan converters and TV tuner cards hit the marketplace in early 1990, PC/TV systems and the set-top boxes were rolled-out in late 1996. High levels of growth and competition will mark this product arena, according to the report.

A list of vendors named in the study as participants of this relatively new market included: Digital Vision Inc., Compaq Computer Corp., NetTV Inc., Sony Electronics Inc., Sun Microsystems Consumer Technology Group, WebTV Networks Inc., and Zenith Electronics Corp.

Frost & Sullivan, located in Mountain View, California, can be contacted on the Web at http://www.frost.com/.

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