Xtra has entered the travel business today, partnering with nine other companies to launch the Xtra Travel Club.
Club membership is available to anyone with an Internet connection, and members can book over the Internet through the SABRE online booking service, taking advantage of special deals in the process. But Xtra customers will receive "additional discounts on weekly hot deals, according to Ian Scherger, Telecom's marketing manager.
"Xtra Travel Club members can make point-to-point reservations using Sabre online, or for more complex itineraries, do so through a no-fuss email form," says Scherger.
Bookings will be fulfilled through Wellington travel agent Harbour City United Travel. Xtra's other partners in the venture are BizTrav, CDL Hospitality Management Services, Air New Zealand, Avis, Passport Holidays, Comprehensive Travel Insurance and Thomas Cook Holiday Money.
Business travel group BizTrav has also sponsored a separate part of the Xtra site which contains information targeted to the business travellers.
Will it work? Figures from AGB McNair suggest Internet users are the ideal target market for a travel club. They indicate Internet users are twice as likely as non-users to have travelled within New Zealand four or more times during the last 12 months, to have travelled internationally four or more times in the last two years, and to travel within New Zealand for business reasons. Three times as many Internet users (9% versus 3%) travel overseas for business reasons.
Xtra Travel Club