The response to a new New Zealand recruitment Web site has been phenomenal, says its general manager, Tessa Stewart.
Haines Recruitment Advertising launched nzjobs.co earlier this month. Haines is a specialist recruitment advertising agency with annual billings in excess of $35 million. In its first 12 days of life the site had 13,365 impressions for its home page, and 57,654 impressions for the main pages.
About half of the positions advertised can be responded to by email, and so far 230 applications have been emailed.
Stewart describes the response as “phenomenal”. She says the publicity about the site, including a huge banner being flown by helicopter over major New Zealand centres, has created “absolutely outrageous hits on our site. On the morning that it flew over Auckland I think we had more than 2000 visitors in around four hours.”
She believes the time is right for a general jobs Web site. A recent survey on New Zealand Internet usage shows more than a million people here have Internet access.
“We feel the market is now at a point where we believe it’s gone past just IT jobs, and everyone is using the Internet as a resource for their profession. If we promote our URL well, there are a million New Zealanders out there who know how to access it.”
Haines has been receiving inquiries about using the Internet as a recruitment medium for about 18 months. However, when Haines looked at what was available in New Zealand it felt there was no single provider with a solution. Stewart says Haines felt it was in the perfect position to launch the site because of the high volume of job opportunities it gets each month.
“If you look at overseas job sites when people have researched their effectiveness, there has been a direct correlation between the size of the sites — as in the number of actual jobs advertised on one site — with the actual response levels received.”
She believes the area will continue to grow. Stewart is confident nzjobs.co’s content makes it “ahead of the game” with both existing sites and ones which are likely to start up in future.
She believes nzjobs.co competes on functionality and content.
“When you go to the site, even if you don’t find a job today that you’re totally interested in, there is enough content there to warrant you to bookmark it to enable you to think: ‘hey, this is a site I want to come back to’.”
The site is updated every week day.
New Zealanders can use the site to look at overseas opportunities, and overseas people interested in a New Zealand job can use the site to find out more about New Zealand.
It has links to sites like New Zealand Immigration and the Tourism Board.
Stewart says Internet advertising should be in addition to traditional media spending, not a replacement.
The casual rate for placing one job on the site is $250 for a month’s exposure.
The site has largely been developed internally by IT manager Troy Chee and contract programmer Adam Fyfe, alond with a team at Haines.
They looked at more than 50 international job sites to develop the site. Ease of use is important so first-time users can find a job that is suitable.
The full address of the site is nzjobs.co.nz.