Xtra targets kiwiana in latest Internet domain name swoop

Waitangi Day. Queen Street. Lambton Quay. All Black tours. The America's Cup. Christmas. They all loom large in our lives. And they've all just been registered as Internet domain names by Telecom Internet Services, which operates Telecom's Xtra ISP. This month's listed additions to the New Zealand Domain Name Service include nearly two dozen interesting new domains registered by Telecom.

Waitangi Day. Queen Street. Lambton Quay. All Black tours. The America's Cup. Christmas.

They all loom large in our lives. And they've all just been registered as Internet domain names by Telecom Internet Services, which operates Telecom's Xtra ISP. This month's listed additions to the New Zealand Domain Name Service include nearly two dozen interesting new domains registered by Telecom.

Along with a set devoted to commemorative days - including mothersday.co.nz, merrychristmas.co.nz and even secretarys day.co.nz - are a cluster related to high-profile shopping precincts, including stlukes.co.nz, shorecity. co.nz and and queenstreet.co.nz.

Another batch is tied to sport events - including sydney2000.co.nz, theamericas cup.co.nz and worldcupcricket.co.nz.

What does it all signify? Xtra is saying little yet. "We're involved in a number of diverse commercial and publishing ventures to assist us in leading New Zealand online," says Xtra's Robyn Bern.

"In preparation, we selected some domain names which will map to those initiatives. We'll keep you posted on those as they roll out."

The New Zealand Rugby Football Union, which withdrew its site from Xtra early this year amid some acrimony, was not aware until Computerworld called that Telecom Internet Services had registered the domains allblacktour.co.nz and supertwelve.co.nz.

"So that's 'supertwelve' all spelled out?" said a NZRFU spokesman. "We don't really want that one anyway.

"We already have super12.com, and super12.co.nz is held by a merchandising licensee of ours and points to our Web site anyway."

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