HP warns Compaq: ‘Q1 PC sales just the beginning'

Hewlett-Packard has a warning for Compaq - it's not interested in sitting on its laurels when it comes to the PC market. HP recently made it to first place for one quarter in New Zealand consumer PC sales but Joanna Burgess, HP's corporate marketing manager, says that's only the beginning. She says HP wants to be number one in the corporate PC market worldwide by 2001 - meaning it must pass the likes of Compaq, Dell and IBM.

Hewlett-Packard has a warning for Compaq — it's not interested in sitting on its laurels when it comes to the PC market.

HP recently made it to first place for one quarter in New Zealand consumer PC sales but Joanna Burgess, HP's corporate marketing manager, says that's only the beginning. She says HP wants to be number one in the corporate PC market worldwide by 2001 — meaning it must pass the likes of Compaq, Dell and IBM. While accepting that it was off a smaller base, she says that corporate business grew by around 105% from Q1 1997 to Q1 this year. She believes HP's recent restructuring will aid its pro-gress, and hopes the company will be able to springboard off success in other market sectors, such as its number one position in the worldwide handheld PC market.

Burgess's believes e-commerce will drive the server market segment like never before. "Our servers were up by about 93% at a time when the market grew by 43%." That puts HP firmly in the number two spot in the New Zealand market for servers, taking a huge bite out of Compaq's market dominance.

The company will launch a new range of Pentium II notebooks this week.

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