Domains now all the same at 2Day

A desire to clarify the Internet domain registration process lies behind 2Day Internet's price rejig, which puts generic domains such as .com at the same price as those in the .nz domain. But 2Day managing director Peter Mott says he does not expect the change in the international rate, which sees the company take a lower margin, to prompt customers to register both .com and .co.nz versions of their domain names.

A desire to clarify the Internet domain registration process lies behind 2Day Internet's price rejig, which puts generic domains such as .com at the same price as those in the .nz domain.

The Auckland-based domain hosting specialist has announced that both international and New Zealand domains will now be hosted at $8.25 a month plus GST, including registrar fees.

2Day managing director Peter Mott says he does not expect the change in the international rate, which sees the company take a lower margin, to prompt customers to register both .com and .co.nz versions of their domain names.

"Most people want a .com for a particular reason – and if they do, they'll buy it at any price," says Mott. "So price isn't really the consideration. What's important to us is that the more things you can align, the easier it is to understand. We're trying to make it now so a domain name is a domain name.I think this will reduce the number of questions we're asked."

About 80% of 2Day's business is with New Zealand residents, most of whom register .nz names, says Mott

"That's largely because NZ business are still focused on selling to the NZ market. Those who do want to sell to an export market will probably get both."

While registration of international domains is now an automated process, Mott says dealing with accounts is more complex, "particularly if a person doesn't renew their registration with us. The InterNIC names are actually quite a bit more difficult to sort out problems with. But that's because Virginia's a long way from here."

2Day Internet is at

http://www.2day.net.nz

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