Blue Star renames subsidiary in telecommunications image push

Blue Star has renamed its U-Bix Communications Technology subsidiary Cogent Communications in the wake of its purchase of Auldhouse Computer Training. Cogent Communications' new CEO, Richard Millar, says the company will operate as an independent body with the business solutions division of Blue Star. Millar says that in the past many businesses have associated the U-Bix brand with photocopiers. The launch of Cogent will highlight the company as a provider of telecommunications goods and services.

Blue Star has renamed its U-Bix Communications Technology subsidiary Cogent Communications in the wake of its purchase of Auldhouse Computer Training.

Cogent Communications' new CEO, Richard Millar, says the company will operate as an independent body with the business solutions division of Blue Star.

Millar says that in the past many businesses have associated the U-Bix brand with photocopiers. The launch of Cogent Communications will highlight the company as a provider of telecommunications products and services including PABX hardware, call centre integration, structured networks and video-conferencing.

Other companies included under the Blue Star umbrella are Wang, PC Direct, mobile provider Hart Candy, BSG Finance and U-Bix Document Solutions.

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