Blue Star Group is hoping an apparent clash of names with the Internet Group (Ihug) will not cause any problems.
The company’s New Zealand Office Products division recently registered the domain starnet.co.nz — which is very close to the name of Ihug’s high-speed Internet service, StarNet.
Although StarNet’s domain is star.net.nz, the name StarNet is now also a registered trademark, says Ihug director Tim Wood. Wood says he will be checking the situation with the company’s lawyers.
Like Wood, New Zealand Office Products spokesman Roger Hill was unaware of the clash until contacted by Computerworld, but says the domain is earmarked mainly for internal use as part of a Blue Star Group intranet.
“It’s not a name we intended to take outside the company.”
Ironically, Ihug itself recently received a letter from Sky Television’s lawyers, calling on it to refrain from calling the forthcoming direct-from-satellite version of StarNet by the name “StarNet from the sky”. Wood says this was never an official name for the service, simply a phrase the company had used to differentiate the new offering from the existing StarNet.
He says, however, that the company has replied and rejected Sky’s broad claim on the use of the word “Sky” in relation to broadcast and entertainment.