Hewlett-Packard has its sights firmly set on an emerging market segment, one that it hopes will constitute a quarter of all peripheral product sales by 2001. The company has released three “all-in-one” printer-scanner-fax-copier products.
The OfficeJet 635 weighs in at 6.75kg and is no bigger than a fax machine. It’s aimed at the SOHO market, while its two larger cousins, the OfficeJet Pro 1170 and 1175, are for the small to medium-sized enterprise (SME) market, up to the 50-user level. The OfficeJet 635 is priced at $1299, with the larger, flat-bed Pro 1170C at $1699 and the 1175C at $2199. All prices include GST.
Patty Lin, HP’s corporate business development manager, believes the market should be worth $US3.5 billion in market revenue by 2000 and wants HP to have the controlling share.
“We expect 41% growth each year until 2000 but around 87% growth in the premium market segment,” says Lin.
Canon is a major competitor in this market.