Dell charges into SOHO market

Dell is making a charge into the home and small-to-medium business markets with its latest PC and notebook additions. Dell's director of the Dimension and Inspiron product lines, Julian Hill, believes Dell has a huge opportunity in the low end of the market, where it has only 6% of the market outside the US.

Dell is making a charge into the home and small-to-medium business markets with its latest PC and notebook additions.

Dell's director of the Dimension and Inspiron product lines, Julian Hill, believes Dell has a huge opportunity in the low end of the market, where it has only 6% of the market outside the US. International markets outside the US account for only a third of Dell's business, leaving plenty of room for growth.

Products start at the low end with a 333MHz Celeron-based 333A Dimension V with 17in monitor at around $2409 ex GST.

Other new models in the Dimension range include a 350MHz Pentium II-based machine and a 450MHz model priced at $3659 ex GST. New notebooks will be introduced shortly.

The new range incorporates features such as BX motherboards designed to take advantage of 100MHz bus technology, as well as DVD and other multimedia capabilities.

New Inspiron notebooks will feature a strike zone — three bumps on the base to absorb shocks — and a thermal technology solution that increases airflow and reduces heat production.

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