Accountancy firm readies electronic commerce survey

Accountancy firm KPMG has contacted 1000 New Zealand organisations to take part in an international survey on electronic commerce. Survey forms have also been sent to 3000 Australian companies as well as organisations in the US, UK and India.

Accountancy firm KPMG has contacted 1000 New Zealand organisations to take part in an international survey on electronic commerce.

Survey forms have also been sent to 3000 Australian companies as well as organisations in the US, UK and India.

Aaron Kumove, e-commerce service line leader for KPMG New Zealand, says the firm wants to explore issues relevant to the Australasian market. These include relationships within organisations’ supply chains covering customers, external and regulatory bodies, suppliers and competitors.

Kumove says a KPMG survey in the UK in 1997 showed rapid budget growth, more strategic implementation and a move away from perceiving e-commerce as a technology issue.

“We found it interesting that 29% of UK respondents saw the threat of new entrants as their principal concern — this was up from 15% [from a similar survey] in 1996. Many of our Australasian questions focus on the issue of trust, and the potential influence trading partners and/or others may have on a company’s adoption of e-commerce.”

According to KPMG there was 70% growth in the number of New Zealand organisations connected to the Internet in the past year, reaching 21,000 by August 1998.The survey closes on September 11 and New Zealand results should be published prior to Christmas, says Kumove.

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