Adobe Systems, specialists in graphics and publishing software, will announce a second New Zealand distributor this week, and plans to set up a country office. A business development manager, who would eventually take over as country manager, will be announced this week.
Tech Pacific is slated to join Renaissance as distributor, although the contracts have yet to be signed, according to Australian country manager Mark Pieper.
"We'll be in a position to formally announce our new distributor at the end of the month," he says.
Adobe's decision to move to a dual distributor model comes as no surprise to Renaissance, according to spokesman Paul Johnston.
"It's something they've been considering for quite some time."
Pieper says the decision was made for a number of reasons. "There is a unique trend in New Zealand for distributors to align with large channel suppliers. If we went through one distributor it could potentially restrict the amount of business we could do with some of the larger channel members in New Zealand." Pieper believes the sole distribution model is left over from the 1980s and is no longer appropriate.
"Adobe is moving to a worldwide pricing model sometime in the next 12 months. The price points in the New Zealand market are well out of whack with what the pricing model will be." Pieper believes the New Zealand price was, until recently, too high because, in part, of the sole distributor model.
"That leaves us open to grey marketing because of your parallel importing laws."