Hitachi will show its first chips for specifically processing digital video, graphics, images and other media at the Comdex trade show in Las Vegas later this month.
The Media Processor Series, as the chips are called, will begin shipping in sample quantities later this year. They are designed to handle media processing in a range of devices including set-top boxes, multimedia PCs and game machines, the company said.
Hitachi developed the processor platform jointly with Equator Technologies, a semiconductor design company based both in Seattle and Silicon Valley in California.
The chip will ship with related software, including compilers and media libraries, to help customers integrate the chips into various devices.
The Media Processor Series will compete with other multimedia processors and digital signal processors from companies such as Texas Instruments and Philips Electronics NV, officials said.
Hitachi, based in Tokyo, is at http://www.hitachi.co.jp/.