Deane to take charge of Telecom's online strategy

Telecom boss Dr Roderick Deane has issued a rallying cry for the company's future online - and announced that he personally will be leading Telecom's online strategy. That strategy will include a companywide shift to electronic commerce, the fostering of online trading communities and imminent investment in infrastructure and network capacity and capability. And in the consumer market, he says, 'our focus will be on delivering excellent content online, both local and global.'

Telecom boss Dr Roderick Deane has issued a rallying cry for the company's future online - and announced that he personally will be leading Telecom's online strategy.

Deane says the company will soon be practising as well as preaching e-commerce, and that Telecom will seek to build online trading communities of small and medium-sized businesses, based on its "very successful" Yellow Pages model.

Deane promises that by June next year, "the Internet and Internet will be the primary means of doing business for Telecom people."

The company will be "working aggresssively with our suppliers toward taking our relationship with them online," he says. "And we are doing all we can to enable enable our customers to do business online through Telecom."

Deane also confirms that Telecom will stay in the content business. In the consumer market, he says, "our focus will be on delivering excellent content online, both local and global."

Deane says Telecom has already begun to implement many of the recommendations in a new strategy report commissioned from US consultants A.T. Kearney.

"To reach these the goals we need to invest in our information services infrastructure and network capacity and capability," says Deane. "We have already made good progress in identifying our needs in these areas, and this work will proceed rapidly."

Deane says he is leading the project himself because of its importance to Telecom and the need for a "single-minded focus". A new Project Office will managed by Karyn Devonshire will co-ordinate work across all the company's business streams.

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