NBR has big plans for IRN newsfeed

NBR Network this morning launched a free feed of IRN news, including searchable archives. The 100,000 IRN stories annually will appear on the NBR Website, but will also form part of the magazine's plan to leverage its content agreements and infrastructure to create a 'database printing press' for all comers, according to NBR Network manager Graeme Colman. NBR also expects to be part of no fewer than three new Web portals.

NBR Network this morning launched a free feed of IRN news, including searchable archives.

The IRN stories will appear on the NBR Website, but will also form part of the magazine's plan to leverage its content agreements and infrastructure to create a "database printing press" for all comers, according to NBR Network manager Graeme Colman.

Colman says NBR has negotiated rights to deliver the IRN stories in push services, email and news tickers, as well as as part of its presence on a number of Web portals.

In addition to its already-announced presence on the MSN portal, which launches some time this month, NBR is in talks with three other portal vendors, including some well-known names, Colman says.

"We want to be on as many portals as possible," says Colman, "Because they drive traffic back to our own site."

NBR's relationship with IRN is far more comprehensive that those by Xtra and TV3 (which used unedited IRN items on its own Website for some time). NBR approached the radio news provider about two months ago.

"We take the entire output of IRN NZ and international and they file it specially for us," says Colman. ""The appeal to us is that there are no restrictions on filing time, the volume is great and we can divide it into more serviceable sections."

NBR will be using its database to more finely slice and dice the 100,000 stories a year. Its new City News service provides access to stories filed in nine regions, with further filters for some cities within regions, including Auckland, Waikato-Bay of Plenty, Manawatu, Wellington - Wairarapa, Christchurch - Canterbury, Dunedin - Otago - Southland and Nelson - West Coast.

Colamn says he wants to use the news feed as a key component of a publishing strategy that extends beyond the NBR site.

"We can become a gateway for the publishing as opposed to the actual Website," says Colman. "The publishing engine out the back can also be used by IRN and ourselves to publish this material in different ways.

"The whole system has been set up as a publishing database, and we can take feeds into our site and process and publish them out to other people without them even appearing on the Website."

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