Microsoft forms multimedia streaming division

Microsoft has announced the creation of a new Streaming Media division that will develop and market technologies and products for digital media applications. In a further beefing up of Microsoft's streaming media work it was also announced that Microsoft is purchasing Interactive Objects' media player technology, which allows users of handheld devices running Windows CE to play audio in Microsoft's Windows Streaming Media file format.

Microsoft has announced the creation of a new Streaming Media division that will develop and market technologies and products for digital media applications.

The new group will be headed by General Manager Anthony Bay who will report to Senior Vice President Jim Allchin, who oversees the Consumer Windows and Business and Enterprise Divisions.

Windows Media technologies include the Windows Media Player, Windows Media Services, Windows Media Tools and Windows Media Audio software developers kit. They enable streaming media applications such as listening to audio and viewing video online. More information about the technologies can be obtained at http://www.microsoft.com/windows/windowsmedia/.

Microsoft is beefing up its streaming media work. Yesterday, Interactive Objects announced that Microsoft is purchasing Interactive Objects' media player technology that allows users of handheld devices running Windows CE to play audio in Microsoft's Windows Streaming Media file format. Microsoft also signed a contract with Interactive Objects to develop additional streaming technology for the Windows CE operating system.

Earlier this month Microsoft unveiled its new Windows Media Technologies 4.0, which serves high-quality FM radio at standard modem speeds at half the file size as the popular MP3 audio format. With MP3 online pirating of copyrighted music is a problem since software to create and play MP3 files is freely available. Meanwhile, Windows Media Technologies has a Media Rights Manager designed to enable content produces to distribute licensed material and obtain revenue from it through controlled electronic distribution.

Microsoft, in Redmond, Washington, can be reached at +1-425-882-8080 or at http://www.microsoft.com.

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