New Australian Internet business service launched

Australia's largest Sun Microsystems reseller has merged with Uniq Professional Services to form a new Internet services company, eServ. eServ will focus on delivering computing and networking services for e-business initiatives. Venture capital firm Allen & Buckeridge has invested $A3 million in the venture, whose chairman is Cisco's Asia-Pacific president, Richard Freemantle.

Australia's largest Sun Microsystems reseller has merged with Uniq Professional Services to form a new Internet services company, eServ.

Launched yesterday, eServ will focus on delivering computing and networking services to assist companies establish e-business initiatives.

Backed by venture capital firm Allen & Buckeridge, which has invested A$3 million (US$1.98 million) in eServ, the new company is planning to make two or three further acquisitions, particularly in the high-end network consulting space, said Ian Buddery, managing director, eServ.

Buddery said he planned overseas expansion of eServ within 12 to 18 months.

The venture's chairman is Richard Freemantle, president, Asia-Pacific, Cisco Systems Inc.

While Freemantle said his appointment as chairman of eServ did not represent Cisco's endorsement of the new company, it was seen by Cisco as a good opportunity for one of its executives to become involved in another sector of the networking industry.

"I think there is a significant opportunity in the vision eServ articulates, in a marketplace the size of which we haven't seen in many, many years," Freemantle said.

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