The Microsoft-Packer joint venture NineMSN has made its first step into the New Zealand Internet space this with a local site based on its successful Australian boat trading site, BoatPoint.
The site at http://www.boatpoint.co.nz was launched yesterday, to tie in the the 1999 New Zealand Boatshow. According to NineMSN it is "specifically tailored for New Zealanders" and offers search engine access more than 5000 New Zealand and Australian boats.
At launch the site includes also links to useful boating information such as tides and marine weather forecasts. Editorial specific content for New Zealand boaties is being developed.
NineMSN launched BoatPoint in Australia last year, and it says user feedback identified the need for a New Zealand site.
The local launch is the first sign here of the promised synergy between NineMSN's Web content strategies and Kerry Packer's ACP magazines stable, which includes Trade-A-Boat (Australia and New Zealand).