The America’s Cup is likely to have more “eyeball viewing” on the Net than it does on TV, according to Compaq’s newly appointed director of the America’s Cup project, Tony Lambert.
“Television will cover the races but we’ll be online 24 hours a day, seven days a week for five months,” says Lambert. Compaq is official IT partner to the yachting competition.
But don’t expect the usual Web “simulcast” of the event. Compaq will be putting what it has learnt from its involvement with both the Whitbread and Around Alone yachting competitions. Along with coverage of the races the site will offer a plethora of statistics, history and interviews with the participants. Compaq expects the site to attract five million visitors each day.
The company will also provide hardware for all the boats as well as race officials and administrators. All navigational work, timing of races, posting of results and general management will be done on Compaq gear, says Lambert. Xtra will be the ISP and a producer or publisher for the site is to be appointed.
Lambert’s role will be to coordinate Compaq’s relationships with the myriad of organisations involved in the America’s Cup and its associated events. “The Cup itself is just the last part of the chain — we have to connect with the various challengers, the Louis Vuitton media centre, the America’s Cup village and so on.”