Great Elk wins Microsoft prize

Local company The Great Elk won the best package application prize at the international Microsoft Excellence awards last month. Managing director Tony Bullen travelled to Palm Springs in California in early June for the competition finals.

Local company The Great Elk won the best package application prize at the international Microsoft Excellence awards last month.

Managing director Tony Bullen travelled to Palm Springs in California in early June for the competition finals.

"We had to demonstrate the product [customer management software] in front of about 1200 people, and it was a buzz to win."

Bullen says this is the first time the competition has been open to entries from outside North America.

The three finalists demonstrating their software at the conference were: The Great Elk, AccountView from Holland and LandPro from Houston.

The Great Elk's win was based on its Fuji Xerox site where the software is used as a management tool to support business restructuring. The same product is now being deployed to more than 1650 sales staff reps at Moore Corporation, a US-based designer and manufacturer of business and electronic forms and systems.

Buller says The Great Elk has developed a substantial overseas customer base by selling to local offices of multinationals and then "leveraging the relationship to get into sites overseas".

The firm now has sites in the US, Europe, China, Russia, Hungary and Poland.

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