Study shows $US1b spent on Net porn in 1998

The head-shakers may be right after all - the Net is a hotbed of sin. 'Adult content' made up 69% of the $US1.4 billion online consumer market in Western Europe and the US in 1998, says a report by international research company Datamonitor.

The head-shakers may be right after all - the Net is a hotbed of sin. "Adult content" made up 69% of the $US1.4 billion online consumer market in Western Europe and the US in 1998, says a report by international research company Datamonitor.

Adult content is defined as sites with pornographic content, including editorial, pictures, live or pay-on-demand videos, and all other services related to them. The figures don't take e-commerce into account, - sales of products or merchandise - so the true figure is probably much higher.

Just under $US1 billion was spent on adult content in Europe and the US, compared to $US61million on games, $US25 mil-lion on sports, $US8 million on music and $US340 million on "other". IDC New Zealand's Dinesh Kumar says no specific figures are available on shopping for adult content from New Zealand. However, IDC research shows that Kiwis spent $18.6 million overall online last year and this is expected to in-crease to $932 million by 2002 - an average of $1400 per person and $7200 per business.

A total of 84% of all paid-content revenue worldwide went to US-based sites last year.

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